Behind the Scenes of Our 2024 Debut Collection

Behind the Scenes of Our 2024 Debut Collection

Curious about the ins and outs of a small-scale fashion shoot for an independent brand? Cameras, lights, action—does it all scream glamour, make-up, and champagne? Dive into an exclusive peek behind the scenes at FLIKK on set, where sustainable fashion comes to life.

It all starts with meticulous planning. Success hinges on the concept, meticulously crafted into a brief for our photographers and models to execute.

Every detail matters. Our shoot unfolded in three parts: indoors at Hotel Stelor, then outdoors, and finally in Stelor's barn. Across these locations, we captured 12 distinct looks embodying our concepts, The Archive and Rekindled.

Our day kicked off bright and early at Hotel Stelor—a spacious, luminous setting allowing our models freedom of movement against stunning backdrops that complement our clothing flawlessly. As the cameras started rolling, shots flew by with rapid outfit changes, fueled by ample coffee and snacks to sustain our energy levels. Amidst the hustle, a curated playlist sets the scene for a lively and cozy atmosphere.

Take a glimpse behind the curtain with a selection of behind-the-scenes snapshots.

The end result? None of this would be possible without our incredible team of friends. We hope you'll cherish wearing these looks as much as we relished bringing them to fruition.

A huge shoutout to photographer Linnea Ronström, and FLIKK's friends Kajsa and Paula, who stepped in front of the lens with professional flair.

Here's a sneak peek at a couple of the new styles we're dropping in our upcoming collection. Keep an eye out for our full range, soon to be available online.

A heartfelt thank you to my amazing team—collaboration is key, always!

Captured in Collaboration: A Fusion of Photography by Linnea Ronström and Therese Vikman

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